Choose Your Path:

  • Western Design Studio

    Graphic design, custom leather and fabric printing, and licensing-ready artwork created specifically for western makers and artists.

    👉 Explore Design Studio 

  • Creative Business Support

    Websites, email marketing, memberships, and backend systems built specifically for western creative businesses.

    👉 Get Support 

  • Artist Growth

    Print-on-demand setup, artwork digitising, licensing pathways, and strategies to expand your art income.

    👉 Grow My Art Business 
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Creative Lead

Build by a creative for creatives

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Official Shopify Partner

Designed so you can confidently manage your own site

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Done With Grit Framework

The approach behind every platform and system I build

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Trusted by Western Creatives

Backed by real reviews from western makers and artists

Hi, I’m Mel

I am the founder of Roamin The West and a western creative who understands both the creative side and the business side of building something sustainable.

I design, print, build systems, and help creatives bring structure to their ideas so they can grow confidently online.

Everything here comes from lived experience — creating my own work, building my own platforms, and supporting others doing the same.

👉 My Story & Journey

Creative First & Always

Built From My Own Creative Journey

Before building websites and business systems, I was a creative myself, Inspired by western style, design, upholstery, and surface pattern work. I understand the drive to create, the importance of getting your visual identity right, and how much it matters that your work feels authentic. That perspective shapes how I approach design, print preparation, and building websites that truly reflect creative brands.

Connected to the Creative Community

Through collaborations with communities like The Rusted Roan Design Co.and the Cowgirl Art Collective, I’ve worked closely with makers and artists building real businesses. I see firsthand the challenges creatives face and have helped develop the platforms, systems, and workflows that support their growth. From workshops and memberships to online sales and teaching platforms.

Still Creating, Still Growing

My own journey into surface pattern design and licensing continues to evolve. I’m building my own portfolio for licensing and print while refining the same platforms and systems I help others implement. That ongoing experience keeps my support grounded in what actually works for creative businesses today.

Together, these experiences shape how I support creatives by combining design understanding, real-world business systems, and lived creative experience. Whether you’re preparing designs for print, building platforms to sell and teach, or expanding into licensing, my goal is to help your creativity thrive with the right structure behind it.

👉 Explore Your Path

What others are saying:

Bag and wallet created using printed leather panels with old cowgirl artwork

- J.Huber Leather Designs

Love how this set turned out!!! Much thanks to Mel at Roamin The West for trusting me to create a set with her printed panels to see how they would work for bag making!!

- Tara

I got my print today and it is way more perfect then I thought. Thank you so much.

- The Rusted Roan Design Co.

Mel is invaluable in my business. Highly reccommend.