Creative Business Foundations Workshop

A practical workshop for western artists, makers and creative business owners who want to feel clearer about their website, email marketing and online business setup.

If you have been trying to figure out what to build first, what platform to use, how to connect your website with your email list, or how to make your online presence feel less scattered, this workshop is for you.

This is not generic ecommerce advice.

This workshop is designed for creative businesses selling handmade, custom, limited, one-of-a-kind or higher-value work. The kind of business where people need to understand your story, trust your process and feel confident before they buy or enquire.

What We’ll Cover

In this 2-hour workshop, we’ll walk through the foundations of building an online creative business with more clarity and direction.

You’ll learn about:

Your online business foundations
What you need to understand before you start building, changing or improving your online setup.

Shopify websites for artists and makers
Why Shopify can be a strong option for creative businesses and what your website needs to help people trust your work.

Email marketing basics
How your email list can help you stay connected with people who are interested in what you make.

How your website and email can work together
A simple look at how people can move from social media, to your website, to your email list, to buying or enquiring.

Why creative businesses need a different approach
Why standard ecommerce advice often does not fit artists and makers selling custom, limited or higher-value pieces.

Simple tools that can help
We’ll also touch on helpful tools like Canva, ChatGPT and other marketing supports that can make showing up online feel easier.

Who This Workshop Is For

This workshop is for western creatives who want to build or improve their online presence, including:

Artists
Makers
Leatherworkers
Jewellery makers
Upholsterers
Photographers
Creative business owners
Handmade product businesses
Anyone selling custom, limited or higher-value creative work

You do not need to have everything figured out before you come.

This workshop is designed to help you see what matters most, what to focus on first and how your online pieces can start working together.

You’ll Walk Away With

A clearer understanding of what your creative business needs online
A better idea of how Shopify, email marketing and social media can connect
Practical next steps for your own business
A simple way to think about your website customer journey
More confidence around what to build, fix or focus on next

For less than the cost of a 1:1 support session, you’ll spend 2 focused hours learning how your website, email marketing and online presence can start working together to support your creative business.

A Note From Mel

I work with western creatives to help them build online systems that support the way they actually create and sell.

My work blends website strategy, Shopify setup, email marketing, content direction and practical tech support, all with a focus on helping creative businesses feel clearer, more connected and easier for customers to understand.

I’d love to spend this time with you in person and help you take the next step with your online presence.

Reserve Your Seat

Spots are limited so the workshop can stay practical, helpful and personal.